Home | Where The Shift Happens

WHERE PERFORMANCE COMES ALIVE–
AND LOYALTY BEGINS.

Ford Performance Racing School. From first touch to full throttle, we design and deliver immersive driving experiences that transform the way people feel about the cars they buy—and the brands they buy them from.

Wheelhouse is where ideas come alive through bold experiences.

With a deep command of live engagement and brand storytelling, we help organizations create moments that don’t just look great, they resonate, inspire, and move people to act. From strategy to execution, we deliver with creativity, integrity, and precision.

Our WORK

Ford Performance Racing School

A long-term partnership built on precision driving and brand experiences.

Dark Horse Track Attack

Transforming ownership into identity through immersive brand experiences.

F-150 Raptor Assault

Taking off-road owners from curious to confident in the Utah wilderness.

Toyota Pro Celebrity Race

Helping celebrities find control at over 100 mph.

Elevating a grand opening into a precision-powered celebration.

BMW Latin America

Educating and energizing BMW dealers across 15 countries.

SERVICES

OEM Experiential Marketing

Racing School / Driving Training

Ride & Drives

New Product Launches

Program Execution & Logistics

Full Service Motorsports Team

Facility Development & Management

Series Development & Management

TRANSFORMATIVE BRAND EXPERIENCES

From first touch to full throttle, we design and deliver immersive driving experiences that transform the way people feel about the cars they buy—and the brands they buy them from.

60K

We've served over 60,000 drivers and owners with our programs.

18Y

Eighteen years of partnerships with global automobile manufacturers bringing programs and brand experiences to life.

97%

We boast a 97% satisfaction rate from over 30,000 surveys.

brands we PARTNER WITH

WHERE THE SHIFT HAPPENS